Performance Marketing Manager (m/f/x)

About us

We are one of the leading brands for fitness food in Europe and want you to join us on our mission to make the world a healthier and happier place. Our ambitious and international company already serves a variety of European markets.
You will be part of a fast-paced environment and work with cross-functional teams (65 employees, 12 teams) in our beautiful office next to a nice park in Wiesbaden, Germany.



YOUR RESPONSIBILITIES

We are looking for an experienced Performance Marketing Manager (m/f/x) who will drive the further development of our Paid Social & Search Marketing approach.

  • Holistic Campaign Management: Set up, manage, track and improve campaigns and the related budgets across our Paid Search & Social Channels with a strong focus on ROI
  • KPI Focus: Optimize ad campaigns across all channels (e.g. Facebook, Instagram Google Ads) based on analyzing and monitoring KPIs such as ROAS, CPC, CTR and CPA as well as A/B tests
  • Stakeholder Management: Enhance our Performance Marketing Strategy by efficient briefings and a strong liaison with our international Marketing Teams as well as the Brand & Creative Team
  • Stay on top of industry trends: Evaluate the latest performance marketing advancements as well as relevant channels and tools that match the approach of our unique branding

WHAT HELPS YOU TO SUCCEED

  • You consider yourself a Performance Marketing Specialist with several years of experience in this field 
  • You have a good understanding of all related tools, especially Facebook Business Manager, Google Analytics and Google Tag Manager
  • First experience with an attribution or BI software (e.g. Looker) is a plus 
  • You have an analytical mindset and a deep understanding of KPIs depending on the campaign objective
  • You are solution-oriented, have an independent way of working and the ability to multitask in a fast-paced international environment
  • You are business fluent in English, German language skills are a plus

WHAT WE OFFER

  • fitvia Spirit: In our international environment you can really make a difference. Benefit from our pioneering role in influencer marketing and go innovative paths together with your colleagues.
  • fitvia Culture: You are you - and that's a good thing as teamwork, passion and ownership are an important part of our #fitviafamily. We are more than colleagues: in addition to flexible working hours, you can look forward to regular team events. Your four-legged friends are also welcome to enjoy the charming flair of our beautiful office ;-)
  • fitvia Compensation: You can expect a permanent employment contract and attractive compensation with bonus components as part of an appreciative feedback culture. In addition, you will receive an RMV premium job ticket, a modern notebook & company mobile phone and the offer of a company pension plan
  • fitvia Benefits: You can find the full benefits on our career page. To highlight a few, the offer of a sponsored gym membership, freely accessible fitvia products in the office space and regular product goodies can be named!