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Klarna

Influencer / Content Marketer DACH

Berlin, Germany
About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.

Your opportunity
You will be a part of building and implementing creative content and influencer marketing strategies in the DACH region, working in the regional DACH marketing team. You will move between internal and external stakeholders and support the creation and rollout of global and local brand campaigns.

Who you are
You are passionate about your job and enjoy a fast-paced working environment. You are customer obsessed and proactive by nature. You can move between high strategy and small details. You love problem-solving, want the ability to think creatively and strive for the satisfaction of great execution. You enjoy challenging the status quo, can quickly adapt to change and have the ability to prioritise your work. You like working in a team and while you let others shine, you know what it takes for the teams to deliver.

What you will do

  • Develop and execute local content campaigns that convey the Klarna message in the most effective way in the DACH region with a clear focus on business objectives and KPIs
  • Develop strategies for local influencer campaigns and their extension on social channels
  • You’re the go-to person in the region for all projects and activations on regional content and social channels, paid and owned
  • You will work closely with the global Social Media team to localize global initiatives
  • Create editorial content for our regional marketing newsletter
  • Be on top of pop cultural and social topics as well as seasonal occasions in the DACH region, providing insights and inspiration to regional and global teams alike
  • Understand the value of social/digital media to advance Klarna’s business and communications goals
  • Start small and learn fast: In accordance with our leadership principles, you proactively spot current trends and business opportunities in which social activations can make a strong business impact for Klarna, pitching them to internal and external stakeholders and constantly iterating on learnings.

You should have

  • Native or fluent proficiency in German
  • Good understanding of the DACH region
  • Minimum 3 years of experience in influencer and/or content marketing and creative planning, preferably in a high-growth and/or retail/ecommerce or agency environment
  • You have a proven track record of creating and executing impactful and innovative content and influencer strategies that gets people talking and meet business objectives as well as agreed KPIs
  • You have a real passion for content, social media, and influencer marketing and how to authentically place a brand
  • You know your way around all social platforms, including but not limited to Instagram, Tiktok, Youtube, Pinterest and you love creating content that disrupts and engages
  • You have experience developing creative content in both written and (audio)visual forms and have previously worked with creating content for newsletter sendouts
  • You have experience working on the DACH market and have the ability to gain regional insights that help the regional but also the global team to create strategies and concepts that appeal to the local audience
  • Preferably experience from a start up or fintech company
Please send over a CV in English before December 31st

Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.

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