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We are looking for an experienced B2B Marketing Manager (m/f/d) to join our solutions-driven and customer obsessed team in the heart of Berlin.
This is a global role in our Growth & Partnerships Team. You will be responsible for developing and executing our marketing strategy in global markets, playing a key role in our b2b customer acquisition. You will be ideating, executing and managing marketing and thought leadership campaigns that spearhead our expansion into global markets.
Develop a deep understanding of our customers across focus markets in Europe, Asia and Latin America, and the best channels to reach them.
Develop and manage B2B marketing campaigns and own their implementation from ideation to execution to measurement and optimisation
Ideate, manage and drive creation of content marketing initiatives and materials on various channels that are locally relevant in the markets we operate in
Develop thought leadership campaigns that match our desired positioning, engage current and potential customers with strong perspective, build our profile and deliver new opportunities to Vivy
Analyse customer behaviour and adjust campaigns accordingly
Develop and drive all public-facing communications including strategy and implementation for our social media channels
Build and work with internal and external resources required to achieve set goals
Build a marketing toolkit that reflects our brand identity, and act as custodian of that identity.
Act as a sparring partner to other departments within the company
The ideal candidate will have proven experience in B2B Marketing, preferably in a technology company, preferably in healthcare, be data-driven and a creative thinker who thrives on owning the process from start to finish. Additionally, the candidate will:
Have a minimum 6 years of hands-on experience in similar roles
Have a track record of managing and delivering successful b2b marketing campaigns in international markets
Be knowledgeable in the area of content marketing across all channels
Have developed and managed thought leadership campaigns that fed into the marketing funnel
Have analytical skills as well as creative mindset to drive customer insights and trends into brand concepts and campaigns
Possess excellent communication skills in English, both written and spoken, with additional languages preferred
Be a collaborative team player with strong communication skills
Was wir bieten
Be part of an international, ambitious and successful team, working with experienced people from the start-up-world
Flat hierarchies, as well as short and open channels of communication
High degree of freedom and responsibility
An opportunity to shape the face of a product that may enhance the life of millions of people
Work in a newly designed office in Berlin Mitte with great coffee and a daily selection of soft drinks. Regular team and company events
Hands-on practical experience in a growing start-up
All the equipment you need like a brand-new Mac or Windows Laptop, screens, etc.
Ergonomic chairs and standing desks
Budget for your professional development on the Udemy platform
Discount on Allianz insurances and pension scheme (we are a subsidiary of Allianz SE, the world’s largest insurer)