Marketing Operations Manager

About us

Enabling Better Organizations.

Personio is a fast growing HR SaaS start-up based in Munich. It offers a holistic HR and applicant management software designed for companies with 10 to 1000 employees. Personio plays a critical role in making the day-to-day operations of more than 700 HR teams more efficient and transparent. We are a bunch of fun, international people striving to build the leading one-stop HR platform in Europe.

The Role

Together as a team, we want to actively drive the growth of Personio by generating leads. You are a fit for our team if you are ready to take the challenges and problems of our target group and transform them creatively and data-driven into marketing measures. Be ready to take new paths and risks, learn from mistakes and break the rules with us.

As Marketing Operations Manager (m/f/d) you play a critical and increasingly strategic function within our growing marketing team. By leveraging data, insight and technology, you drive strategy, performance and sustainable growth for and with the wider Go-to-market team. 

We are looking for someone who can actively collaborate with multiple stakeholders, support the marketing and sales team, introduce technology wisely and who won’t hesitate to innovate. Your part in our team counts as a critical piece of the marketing puzzle that creates our system for attracting and winning customers and will help us shape the path to becoming the category-leading HR software in Europe.

You will be based in London/Dublin/Munich/Madrid and are part of the Web & Content Marketing team. You report directly to our Marketing Operations Lead. 

Your role includes but is not limited to: 

Strategy & structure

  • Support the establishment of marketing strategies based on data analysis and forecasts

  • Build and optimize the marketing funnel that generates leads, improves conversions, shortens sales cycles, and maximizes sales wins

Data & analytics

  • Manage the marketing database ensuring data quality, compliance and actionability

  • Translate data insights into actions to drive decision-making and support the marketing teams, leaders and management


Tools

  • Oversee and manage the use of technical tools as well integration and information flow between tools like Hubspot and Salesforce


Process Automation, Nurturing & Enablement:

  • Manage and optimize Intercom to enable the sales team and drive pipeline

  • Work with Sales Ops on the processes for routing leads and map the marketing funnel to the Sales methodology

  • Manage automated email journeys along the lead lifecycle


Communication & collaboration


  • Ensure knowledge sharing and overall good communication throughout the team 

  • Collaborate with your partners & stakeholders such as Marketing and Sales

What you need to succeed

  • You have a minimum of 3 years of experience in Marketing or Sales Operations Management (SaaS companies preferred)

  • You have a thorough understanding of B2B marketing processes as well as automation and CRM tools due to previous experience (Hubspot and SFDC preferred)

  • You are data-driven, think analytically and are strong in defining processes (and have examples to show for it)

  • You enjoy cross-functional collaboration and are at ease in managing different stakeholders 

  • You are passionate about quality control and efficiency

  • You are business fluent in English

Why Personio

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and pre-IPO equity
  • Two Impact days you can use to have an impact on the environment and society. One day is for an individual project and one for a company-wide initiative! #SocialResponsibility
  • 26 days of paid vacation + 2 days off for Christmas and New Year's Eve (because we love what we do, but we also love vacation!)
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • With PersonioFlex, decide for yourself where you work most effectively. For this, we offer you a flexible 50% in-office & 50% remote working framework. Our remote working policy includes the possibility to work from home or anywhere within the UK or European Economic Area.
  • Choose between two mobility options: Tax Saver Commuter Ticket and the Bike to Work Scheme and receive a subsidy of 43.50€/month from Personio
  • Comprehensive healthcare scheme covered for each permanent employee (excl. taxes).
  • Enjoy training with Gympass with a subsidy of 30€/month from Personio
  • Pension scheme with up to 5% matching contribution
  • Discounts across a range of brands so you can save money while shopping at Adidas, LG, Bosch, Apple, Dia, etc.