Senior Strategic Designer

Yilu — backed by Lufthansa Group — is on a mission to make traveling truly seamless. Yilu is a powerful B2B platform empowering the world’s leading travel brands to build more functional and personalised experiences user frontends than ever before. With the aim of creating a truly incredibly reliable travel experience, we are offering connected services and accompanying our travellers throughout their journey.

We are looking for a Senior Strategic Designer to join our motivated team in Berlin.

Your Tasks

  • Design and conduct ethnographic research, incl. preparations, scheduling, interview guides, reporting, research synthesis;
  • Analyze the findings, discover patterns and elevate the research to actionable frameworks and insights;
  • Develop the conceptual models using both lo-fi and hi-fi wireframing techniques, as well as clickable prototyping;
  • Deliver recommendations to the product and design team, based on best practice and analysis derived from research and discovery;
  • Bring the research to life through customer journeys, system maps, user stories, conceptual scenarios and infographics contributing to product development;
  • Work with a dedicated cross-functional team, including product, engineering and design capabilities;
  • Align concepts with strategic perspective for new designs and consider stakeholder implications;
  • Collaborate with multidisciplinary teams to ensure that product development and delivery is consistent with consumer insights and strategy.


  • 3+ years of relevant experience in conducting user behavior research and building products;
  • Completed higher education in Design, Business, Psychology, Strategy, Marketing or similar;
  • Technical proficiency with Sketch, Indesign and similar;
  • Experience in user research and user-centric design processes, divergent exploration and conceptual development;
  • Portfolio of work demonstrating strong human-centered design capabilities across a diverse range of projects is a must;
  • An enthusiastic team player with strong interpersonal and facilitation skills;
  • The ability to synthesise research into concrete recommendations and communicate them to business audiences;
  • Experience in a startup or tech company is a plus;
  • Fluency in English is a must, German is a plus.

What we offer

  • Be an essential member of a smart, hard-working and constantly growing multinational team developing solutions for the traveler of tomorrow with one of the most iconic brands in aviation;
  • Centrally located office in Mitte, with great access to great food and transport connections;
  • Autonomous and empowering culture with high degree of creative freedom;
  • Extensive opportunities for professional growth and the chance to impact the success of the company;
  • Honest communication, combining thoughtfulness and pragmatism;
  • Competitive compensation with benefits;
  • Hardware of your choice to make the magic happen!