(Senior) Product Marketing Manager - Global Payroll (m/f/d)

About us

Enabling Better Organizations.

Personio is a fast growing HR SaaS start-up based in Munich. It offers a holistic HR and applicant management software designed for companies with 10 to 1000 employees. Personio plays a critical role in making the day-to-day operations of more than 700 HR teams more efficient and transparent. We are a bunch of fun, international people striving to build the leading one-stop HR platform in Europe.

The Role

Together as a team, we want to actively drive the growth of Personio by generating leads. You are a fit for our team if you are ready to take the challenges and problems of our target group and transform them creatively and data-driven into marketing measures. Be ready to take new paths and risks, learn from mistakes and break the rules with us.

Are you a results-driven product marketer who wants to work in a high growth international environment with a world class team?

As the lead product marketer for Personio payroll solutions, you will evangelize Personio solutions and partners, prioritise and manage strategic product marketing initiatives, support product management and sales with timely market research and effective sales tools, and play an integral role in shaping key messages and marketing strategy.  

You will collaborate with our global marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and use data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers, sales, partners, and the management team; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

As Payroll Product Marketing Manager you...

  • Have relevant experience with European payroll solutions and a successful track record bringing new solutions and partnerships to market
  • Know how to develop a quarterly product marketing plan and develop product positioning, messaging and sales tools that resonate with our target customers
  • Are able to assess the effectiveness of our go to market programs on an ongoing basis, and report back to the business on required changes
  • Are always current on relevant payroll trends and competitors in the HR software market
  • Are able to inform and inspire others with your go to market strategy

What you need to succeed

  • 3+ years of product marketing experience with at least 1 year of experience in a payroll-relevant role, ideally in a high growth B2B organization.
  • Strong working knowledge of European payroll requirements, payroll solutions and the payroll market
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
  • Familiar with sales and marketing automation tools such as Hubspot, Salesforce and Google Analytics.
  • Exceptional analytical skills, able to figure out what is – or isn’t - working
  • Excellent people and stakeholder management skills to interact with team, colleagues, senior leadership, cross-functional teams and third parties
  • Must be a strong presenter, comfortable in front of senior managers, and a solid writer
  • Product marketing certification is a plus

Why Personio

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

  • Competitive compensation package that includes salary, benefits, and virtual shares
  • 26 days of paid vacation + 2 days off for Christmas and New Year's Eve (because we love what we do, but we also love vacation!)
  • Inclusive, equal opportunity, and multicultural workplace
  • Annual personal development budget of €1,500 for conferences, courses, books, career coach, etc.
  • High-impact work environment with short decision-making processes
  • Opportunity to invest in your retirement via the Personio Pension Scheme
  • Choose between two mobility options: JobRad® bike or monthly public transportation ticket
  • Subsidised Qualitrain membership gives you access to 90 fitness studios and sports facilities across Munich for €25 per month
  • Regular company and team events like Oktoberfest, ski trips, Christmas parties, and more! (COVID permitting)
  • Find your best way to work with office-led, remote-friendly PersonioFlex! We offer a roughly 50% remote, 50% in-office working framework to suit your needs
  • Mental health support, as we know that mental wellbeing plays a major role in both our personal and professional success. #PersonioCares
  • Two Impact days you can use to have an impact on the environment and society. One day is for an individual project and one for a company-wide initiative! #SocialResponsibility