Senior Marketing Associate, Editorial Specialist & Creator

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.

Who you are: 

This is a first of its kind role for the organization and will be integral to the success of the newly formed Global Brand Media and Social team. This Specialist is responsible for understanding and being a part of current conversations in culture, with the ability to translate that awareness into strategic and creative recommendations for the work we produce as a team. While producing content themselves as our on-the-ground Creator.

What you will do: 

This is a new hybrid role that needs an individual who lives and breathes their social feeds, has a strong pulse on what’s happening now but also has the foresight to anticipate trends and shifts. You will drive our internal newsletter that highlights global news, cultural happenings, and rising Internet moments. You will be our go-to for knowledge when it comes to culture - transforming that knowledge into editorial content that brings Klarna into the current zeitgeist. 

A content creator in your own right, you will also get in front of the camera to connect with our audience and add a personal touch to our context mix. You will work very closely with our Strategist, Community Manager, and a variety of creatives to conceptualize and bring this content to life. This candidate will sit on the Global Brand and Creative Hub, within the Brand Media and Social team. Reporting into our Head of Global Social.

Responsibilities

  • Lead and be responsible for the consumer relevance of the brand and campaign communication
  • Develop materials to educate internal stakeholders and cross-functional teams about current Internet trends and the modern day shopper
  • High-level understanding of Instagram and TikTok platform and video editing and knows how to employ best practices as you create ready-to-post native videos
  • Conceptualize, storyboard and produce video stories from the US and around the world—shooting on device as our resident Creator
  • Knowledgeable and up-to-date on the latest social media trends such as but not limited to news, memes, celebrities, music, etc
  • Help build Klarna’s brand awareness and advocacy through engaging, industry-leading storytelling
  • Create strategies that inform and speak from a culturally relevant and creative standpoint
  • Provoke the strategy team, cross-functional and agency partners to continually push their thinking and foster brand work that is consumer-first
  • Use incisive cultural analysis and data to inspire creative briefs and brand hacks
  • Oversee the brand global cultural calendar and help identify the right spaces, moments, events for Klarna to participate in Lead the charge in supporting our team and cross-functional teams in editorial planning

Requirements

  • Minimum 4 years experience in an editorial, brand marketing, or social media strategy role 
  • Excellent proficiency in content creation across social media platforms 
  • Experience producing content for short-form social platforms (Snapchat, Instagram, and/or TikTok) and an understanding of how to produce and optimize vertical content
  • Proven ability to translate actionable insights into creative concepts and optimizations 
  • Understanding of the marketing, media and digital advertising landscapeExperience content writing and/or developing case studies and white papers a plus
Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.