Hashtag You GmbH

Senior Data Analyst (m/f/x) - Berlin


#You is a young, ambitious and fast growing technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers. All these provide the backbone to the fast growth of our brand portfolio.

AVA & MAY is the first brand incubated in the vertical of home & wellness and is one of the fastest growing DTC brands in Europe. Its sister brand FAYNT is the latest addition to the Hashtag You portfolio and about to revolutionize the personal fragrance space. And we do not stop there - with new categories, new products and manifold growth opportunities still to come.

We are searching for a Senior Data Analyst (m/f/x) who gets excited about building a best-in class data organization to support the growth of DTC brands.


Your tasks

  • Be a domain expert and owner of Marketing Analytics & Marketing Data
  • Create and maintain dashboards for marketing department and brands
  • Conduct deep-dive analysis on complex topics to support key strategic projects, identify growth opportunities, and support key decision making
  • Your secondary data sources will be Influencer Marketing System, Google Analytics, Google Ads or Facebook, and you’ll build up knowledge around these tools to be able to support stakeholders with data driven insights or suggestions
  • Define key KPIs to support effective decision making
  • Proactively ensure data quality and compliance
  • Maintain close coordination with marketing teams (including Influencer Marketing, CRM and Performance Marketing)


Your profile

  • You have 3+ years of experience in Analytics / Business Intelligence, ideally in Marketing Analytics
  • You have a solid understanding of how marketing data is generated in the frontend and through third-party services, and how it should be processed afterwards
  • Good grasp of SQL, Python, R or similar statistics software
  • Analytical mindset, high attention to detail, strange obsession with automation
  • Ability to research and solve technical challenges
  • Ability to translate business problems into effective data solutions
  • Ability to see the bigger picture and prepare your analysis outputs to always address the business question posed
  • You feel at home with Marketing terminology and have a deep understanding of the dependencies and dynamics of the most important Marketing KPIs
  • Excellent English communication skills
  • Bonus points for: 

          / Working experience with spreadsheets and modern BI tools
          / Working experience with Snowflake (or another MPP database), dbt, prefect, airflow
          / Knowledge of Python or some other general purpose programming language
          / Knowledge of HTML, JS, Google Analytics, GTM, and frontend tracking concepts
          / Practical knowledge of DataOps concepts



  • Become part of an ambitious, international team and grow with us
  • Get your unlimited employment contract, your own Macbook and a free public transport ticket
  • Obtain a high degree of responsibility and decision-making freedom on all job levels - bring in your own ideas from day 1!
  • Benefit from regular 360° feedbacks, quarterly feedbacks and development paths
  • Participate in internal and external trainings from our Hashtag You Academy and find new inspiration in our growing library
  • Take advantage of the opportunity to work from home or in our modern, new office in Berlin with free drinks and snacks and everything else you need
  • Join our (digital) team events and Yoga & Zumba classes
  • Profit from our company pension plan
  • Choose monthly subsidies for your favorite apps (Spotify, UrbanSports, Blinkist, WeShare & lots more) from our partner Benefitsy
  • Get regular surprise packages and discounts on all our products

Sounds like a fit? We can’t wait to meet you!

Equal opportunities and diversity are very important to us. Therefore we welcome all applications - regardless of nationality, religion/belief, ethnic and social origin, age and sexual orientation and identity.