Partner Success Denmark, Marketing Manager

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.

Klarna makes shopping smoooth. And we do it with flair because shopping is fun. Every day, we help customers, businesses, and partners explore just how smoooth the modern shopping experience can be. It means we’re constantly changing the game. Always trying out new things. And we encourage our people to do the same. To grow. To develop. Because we don’t believe roles have to stay fixed. Instead we inspire our people to take an irregular career path. As a company of 350 dynamic start-ups, our whole business is built for it. So once you’re in, there’s no telling what will happen next.

Klarna is on the search for a marketing hire in Denmark. This role will be key to continuing to build our market presence in the country from the ground up. As such, your tasks will be varied, and no two days the same! Primary objectives will include increasing overall awareness of the Klarna brand within the retail ecosystem and acquiring as well as supporting merchant partners. You will need to create and execute a regional marketing strategy across multiple channels and multiple markets, so that our local go-to-market business achieves commercial success.

What You Will Do
You will work to ensure retailers, partners, industry influencers and press understand our holistic Klarna value proposition, both in Denmark and internationally. This means covering the full B2B marketing mix to win new business. 

You will conceptualize and manage creative lead generation and account based marketing campaigns to nurture and sign prospects. You will empower a sales team with deal-securing sales enablement assets. 

Once retailers become Klarna partners, you will also work closely with them to ensure ongoing marketing activation to the benefit of both parties. This includes consumer-facing placements across the full shopper journey from driving traffic, to acquisition and conversion - even being in-store and transaction focused. You will also work directly with, and manage, creative and media agencies on specific executions and report on all tactics to retail partners. This will require a deep understanding of the Klarna brand, our payment options and the buyer journey, in order to develop the right marketing messages and campaigns, to accelerate the Klarna use at the retail checkout.  You will also advise partners on how to best use and message Klarna in their own channels to amplify sales.

Successful candidates will be able to combine creativity and commercial acumen in order to elevate Klarna’s brand equity across all marketing channels, and merchants in order to drive measurable results.

Who You Are
Klarna is looking for ambitious people with a self-starter mentality and as we embrace change, you should dare to challenge the status quo. You are proactive by nature and come up with new approaches that add value and innovation to the work we do. You enjoy a high pace of activity and can quickly adapt to change, partnered with the ability to prioritise workload effectively according to agreed goals and KPIs. 

It is crucial that you are an independent player who can be strategic and forward-looking, while at the same time taking personal ownership for tactical execution and everyday delivery.

You should have

  • You will have 6-8 years of payments, ecommerce or retail marketing experience, preferably selling tech into enterprise retail (either in-house or at an agency) or at a retailer working with payments partners.
  • A proven track record of delivering a stellar B2B marketing strategy and activities that are aligned with commercial goals.
  • Familiarity with the Danish eCommerce, retail, fashion, fintech and/or payments ecosystem, with good personal connections across the industry.
  • Understanding of the Danish retail media and events landscape.
  • Comfortable pitching to and working with retailers to maximise performance.
  • Experience generating relevant and unique thought leadership content, good writing/editing skills needed.
  • Proven examples of how you’ve been able to maximize marketing channels to achieve results - particularly digital and social.
  • Hands-on, get it done attitude. Willing to roll-up sleeves and dig in when needed.
  • A network of relevant PR contacts - journalists, media outlets, analysts, influencers - and tried-and-trusted agencies to lean on for projects.
  • A collaborative work style and ability to navigate a matrix organisation to interact with multiple teams to achieve goals, particularly a large commercial team.
  • Experience with a multi-faceted martech stack - SalesForce, CRM (Marketo), CMS (Wordpress), performance, social and more.
  • Need to be comfortable with digital tools and be able to use them daily.
  • Fluent in Danish and English
Please include a CV in English

Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.