Sr. Marketing Associate - CRM

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 200,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 3500+ employees from 90 nationalities.

Responsibilities
•Measurement and follow up - A/B testing experience
•Support the Co-marketing Campaign Lead in execution of communications / co-marketing campaigns
•Support weekly newsletter from content creation to briefing, execution, analysis and optimization
•Support creating briefs for campaign implementation and work with CRM agency / co-marketing stakeholder to ensure communications are prepared for deployment 
•Work with creative team to develop editorial app content, and implement app articles and curated shopping lists 
•Create timely reporting and insights for campaigns, and share results with stakeholders 
•Work with other content teams to publish content for merchant driven campaigns
•Publish content in CMS (Wordpress) which will be visible to millions of Klarna shoppers

You Have

  • Minimum 3 years of Digital Marketing working experience
  • Experience working with email marketing, consumer journeys and outbound marketing campaigns
  • Hands on experience with the marketing automation/CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, CheetahMail, Dotdigital, Selligent, hubspot, etc) and CMS (adobe, wordpress, hubspot, etc.)
  • Experience with building trigger-based marketing campaigns.
  • Experience of A/B testing and other analytical tools to ensure customer understanding and campaign results.
  • A metrics driven approach and a basic understanding of CRM analytics, customer segmentation, etc. 
  • Data-driven approach; ability to connect work to the larger business context.
  • Working proficiency and communication skills in verbal and written English
Co-marketing CRM team
A team with in-depth knowledge in outbound communication and CRM, who are responsible for delivering co-marketing campaigns for priority merchants across the owned part of the Klarna Consumer Network. The team is constantly working to optimize the performance of these campaigns in order to deliver quality traffic to our merchant partners while maintaining engagement and relevance with our user database.
The owned channels covered for this team includes; outbound CRM campaigns, app CRM, app content, marketing Automation and Klarna.com content.