Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 4000+ employees from 100+ nationalities.
Co-marketing CRM team
A team with in-depth knowledge in outbound communication and CRM, who are responsible for delivering co-marketing campaigns for priority merchants across the owned part of the Klarna Consumer Network. The team is constantly working to optimize the performance of these campaigns in order to deliver quality traffic to our merchant partners while maintaining engagement and relevance with our user database.
The owned channels covered for this team includes; outbound CRM campaigns (Email campaigns, SMS, etc.), app CRM (Push, In App Message (IAM) etc.), app content (In App Article (IAA), Wish Lists, Deals, etc.), and marketing Automation (In App journeys, Email flows, etc.).
Valentine’s Day is a big shopping moment for our brands so we planned several campaigns to support our brands. The CRM specialist for this initiative planned the overall strategy including the content for each campaign, the channels to be used (and how they would be used together) and the targeting for each channel/campaign. The CRM specialist then collaborated with the MSTs to determine which merchants should be featured and our internal creative team on the creative assets. Finally, the CRM specialist built the campaign on Taxi for Email or Braze, launched on Braze and analyzed/reported final results to stakeholders.