CRM Marketing Manager

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 4000+ employees from 100+ nationalities.

Co-marketing CRM team
A team with in-depth knowledge in outbound communication and CRM, who are responsible for delivering co-marketing campaigns for priority merchants across the owned part of the Klarna Consumer Network. The team is constantly working to optimize the performance of these campaigns in order to deliver quality traffic to our merchant partners while maintaining engagement and relevance with our user database.
The owned channels covered for this team includes; outbound CRM campaigns (Email campaigns, SMS, etc.), app CRM (Push, In App Message (IAM) etc.), app content (In App Article (IAA), Wish Lists, Deals, etc.), and marketing Automation (In App journeys, Email flows, etc.).

Project Example:
Valentine’s Day is a big shopping moment for our brands so we planned several campaigns to support our brands. The CRM specialist for this initiative planned the overall strategy including the content for each campaign, the channels to be used (and how they would be used together) and the targeting for each channel/campaign. The CRM specialist then collaborated with the MSTs to determine which merchants should be featured and our internal creative team on the creative assets. Finally, the CRM specialist built the campaign on Taxi for Email or Braze, launched on Braze and analyzed/reported final results to stakeholders.

Role Description

  • Lead executions of co-marketing campaigns such as: Multi-channel campaigns to support calendar moments, like Valentine's Day or Memorial Day and Automated flows triggered by user behavior
  • Own CRM efforts for calendar moments from content creation to briefing, execution (build and targeting), analysis and optimization
  • Work with co-marketing stakeholders on campaign content and overall strategy for campaigns 
  • Create creative briefs and work with internal creative team to develop copy and design for owned channels
  • Conduct A/B testing in segmentation, messaging, etc. to optimize and drive improvements
  • Use internal reporting dashboard or data analytics platform (Amplitude) to create timely reports and insights for campaigns, and share results with stakeholders 
  • Work with app content channel owner on app articles and curated shopping lists needed for CRM campaigns
  • Collaborate with multiple teams on email development by using an online email building tool (Taxi for Email)
  • Use customer engagement platform (Braze) to build campaigns—includes push notifications, IAMs, emails or journeys with multiple channels. Campaign build may include: 
  • A/B or multivariate test set-up
  • Coordinating with other CRM teams across Klarna on send times/circulation
  • Understanding available data and constructing targeting 
  • Thinking through campaign/user flows 
  • Ensuring all messages meet Klarna’s quality standards 
  • Work to improve overall CRM strategy and workflow processes

Background Experience:

  • The candidate should have hands on experience with the marketing automation/CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, CheetahMail, Dotdigital, Selligent, Hubspot, etc).


Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.