Marketing Campaign Manager

About the opportunity

As the Marketing Campaign Manager, North America on the Demand Generation team, you will build and manage marketing campaigns that engage, educate, and inspire digital teams to adopt and expand their usage of the Contentful’s content platform. 

You are a pro at inventing and executing campaigns that grow the pipeline of sales qualified opportunities. You bring strategic vision and project management skills to rolling out campaigns across multiple channels including webinars, search marketing, social media, content syndication, email and more. You are adept in partnering with the SDR and sales team to make sure your campaigns maximize impact.

You are excited by the opportunity to create demand for a new category of software that is helping businesses to build digital products faster and better.

This position includes contribution to annual and quarterly campaign development down to tactical execution, as well as budget and metrics management for the campaigns you manage.

What to expect?

• Working with the global campaigns team manager to define and deliver integrated marketing campaigns in the NA region, with investment and marketing mix recommendations.
• Work with our external agency partner to optimize delivery of demand generation campaigns through multiple channels, paid and organic.
• Collaborate with our sales development (SDR) and account executive (AE) teams to maximize the yield of campaigns, with pipeline as the primary KPI. This includes both planning and enablement activities. 
• Partner with Marcoms and other stakeholders to define strategic content development plans to support Demand Generation goals - SEO, lead acquisition and brand awareness. 
• Contribute to our campaign measurement framework, defining campaign-level KPIs and ensuring optimization in alignment with overall demand generation funnel targets for customer acquisition, expansion and retention.
• Coordinate webinar content development and execution in partnership with Marketing Ops, Customer Marketing and in-house expert speakers. 

What you need to be successful?

• 3-5 years experience in a Marketing Campaign Manager, Demand Generation or similar position, ideally for technology or SaaS products targeting an executive-level B2B audience.
• Excellent writing / communication skills; working knowledge of SEO best practices.
• Working familiarity with marketing automation systems like Marketo or Eloqua, and with CRM systems like Salesforce.com.
• Knowledge and working familiarity with webinar platforms, and experience running webinars.
• Ability to prioritize and drive multiple simultaneous deliverables to execution with minimal supervision in a fast-paced environment, working with cross-functional, geographically dispersed teams.
• Intellectual curiosity coupled with a highly analytical approach in assessing what is working and where to drive improved performance.  
• Innovative, motivated, organized, high energy team player with attention to detail and sense of humor.
• Bachelor’s degree required.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital products
• Work in our beautiful downtown space close to Embarcadero Station, complete with a fully stocked kitchen
• Health, vision and dental insurance
• Commuter benefits to help you get to and from work
• An unlimited time-off policy that rivals the best in Silicon Valley
• We set you up for success, equipping you with the latest and greatest hardware
• Use your personal education budget to improve your skills and grow in your career, with extra days off
• Plus, Contentful socks! Oh yeah!

Who are we?

Contentful powers digital experiences for 28% of the Fortune 500 companies and thousands of global brands. Our content platform unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs. It lets developers and content creators work in parallel, increasing team efficiency and happiness. Companies such as Spotify, Urban Outfitters, Jack in the Box, The British Museum, Xoom and Lenovo use Contentful to build their mobile and web products, voice controlled apps and more.

We’re growing rapidly and are backed by over $150 million in funding from top-tier venture capital firms like Sapphire Ventures, Salesforce Ventures, General Catalyst and Benchmark.

More than 350 people from 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, San Francisco and distributed locations around the world.

“Everyone is welcome here” — it's a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed. We look forward to your application!

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