(Junior) CRM Manager (m/f/x) - Berlin

#You is a young, ambitious and fast growing technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers. All these provide the backbone to the fast growth of our brand portfolio.

AVA & MAY is the first brand incubated in the vertical of home & wellness and is one of the fastest growing DTC brands in Europe. Its sister brand FAYNT is the latest addition to the Hashtag You portfolio and about to revolutionize the personal fragrance space. And we do not stop there - with new categories, new products and manifold growth opportunities still to come.

We are searching for a (Junior) CRM Manager (m/f/x) to help us engage with our customer base and implement CRM strategies along the customer lifecycle of our brands AVA & MAY and FAYNT.


Your tasks

  • Supporting the implementation of automated life cycle programs, list-building measures, and cross-country and cross-channel CRM campaigns (email, offline, and web channels)
  • Helping to develop the technical functionality of our referral and VIP program
  • Monitoring and reporting on CRM performance, A/B testings, and improvement of our advanced segmentation strategies to drive our growth targets
  • Creating and optimizing weekly newsletters (planning, campaign creation, analyses) in close cooperation with the marketing teams
  • Working closely with the CRM Team Lead and coordination with adjacent departments, such as marketing and content


Your profile

  • University degree in business studies with a focus on marketing or a related field
  • Experience in CRM, e-mail marketing and/or marketing automation, ideally in direct-to-consumer e-commerce
  • Preferably first experience with offline mailings, loyalty and referral programs 
  • Knowledge of email KPIs and CRM-related metrics
  • Passion for CRM-related topics with a hunger to learn more and innovate; experience with common CRM tools, such as Emarsys, is a plus
  • Structural thinking and analytical mindset, combined with strong creativity and natural curiosity
  • Fluent in English, fluency in German is a plus



  • Become part of an ambitious, international team and grow with us
  • Get your unlimited employment contract, your own Macbook and a free public transport ticket
  • Obtain a high degree of responsibility and decision-making freedom on all job levels - bring in your own ideas from day 1!
  • Benefit from regular 360° feedbacks, quarterly feedbacks and development paths
  • Participate in internal and external trainings from our Hashtag You Academy and find new inspiration in our growing library
  • Take advantage of the opportunity to work from home or in our modern, new office in Berlin with free drinks and snacks and everything else you need
  • Join our (digital) team events and Yoga classes
  • Get regular surprise packages and discounts on all our products

Sounds like a fit? We can’t wait to meet you!