Head of Marketing - Patient Acquisition (m/f/d)
Who we are:
Patient21 seeks an experienced, passionate, and hands-on leader in patient acquisition to drive further growth of our network (50+ clinics across Germany). In this role, You will be responsible for creating and implementing both online and offline marketing strategies to reach, acquire and engage our potential patients.
Your mission:
Develop and implement comprehensive digital marketing strategies focused on patient acquisition
Manage paid and organic growth, leveraging expertise in SEO, SEA, paid social and other channels
Efficiently allocate and manage marketing budget across different channels, applying effective attribution models to assess campaign success.
Constantly seek opportunities to enhance the effectiveness of marketing initiatives and achieve a higher ROAS
Plan and oversee the execution of offline marketing strategies by the Offline Marketing Manager, ensuring alignment with the overall marketing and company's objectives and online marketing campaigns
Analyse and interpret data across all marketing channels, optimising strategies, and performance, and maximising return on investment.
Develop and provide comprehensive reports on marketing campaigns for key stakeholders, offering insights and improvement recommendations.
Stay up-to-date on the latest trends in digital marketing, especially within the healthcare industry, and apply these insights to enhance patient acquisition strategies.
Your talent:
Bachelor's degree in Marketing, Business, Economy, Math or a related field; and at least 3+ years of experience in a similar role
Proven track record in developing and implementing effective customer acquisition strategies.
Strong knowledge of digital marketing tools and techniques.
Excellent understanding of customer journey optimization and funnel management and strong ability to empathise with our (potential) patients Excellent communication, leadership, and project management skills.
Highly creative with the ability to think out-of-box.
Data-driven decision maker with excellent interpersonal communications and problem solving skills.
Good technical understanding of web based technology
German C1+, English C1+
Our offer:
The opportunity to contribute to a mission with real social impact
A steep learning curve and broad development opportunities. We support your personal and professional development and offer you a wide range of opportunities to realise your potential
Flat hierarchies and a team of experienced colleagues where everyone works together as equals
Being part of a culture that encourages You to bring in your ideas, define challenging goals and work with a high degree of autonomy
Flexible working hours and a hybrid of home office and on-site work in the practices
Attractive remuneration and a colourful mix of various benefits
About us
We are growing and excited to meet you to join us on our mission. Let's revolutionize health care together!
