Field Marketing Manager

About the opportunity

Contentful is looking for a Field Marketing Manager to join our Marketing Team in North America. In this role, you will coordinate territory planning and execution with sales & marketing stakeholders to build the marketing program calendar in your territory to increase awareness, drive engagement, generate leads, and support conversion rates.  Working closely with the sales teams in your region, you will identify target accounts, develop strategy, execute campaigns in order to support our account-based marketing efforts.

Reporting to the North American Field Marketing Team Lead, you will coordinate cross-functionally with the Sales, Customer Success and Developer Relations. A successful candidate thrives in a team environment, while being a resourceful, independent, self-starter who is able to work effectively with minimal direction. This is also a great opportunity to diversify your skills and get involved in other aspects of B2B marketing in our team-oriented environment.

What to expect?

• Coordinate territory planning and execution with sales & marketing stakeholders to build field marketing program calendars to support our account expansion motion.
• Manage all aspects of event and digital-event coordination including strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
• Manage account-based marketing activities, in partnership with our strategic sales team, including identifying the right accounts, executing the strategy, executing campaigns with the support of cross-functional teams.
• Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategize, order and deliver promotional items to support sales & events/digital-events in your region.
• Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
• Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets

What you need to be successful?

• Bachelor's degree
• 3+ years of B2B working experience in the field marketing and/or marketing space
• Knowledge of the customer experience landscape is recommended 
• Previous experience managing ABM events and ABM marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organization and project management skills
• Experience handling large budgets
• Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
• Ability to travel domestically once permitted is required; some international travel may occur in the future as well.
• Passionate about marketing and excited to bring new fresh ideas to Contentful

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital product
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive health/dental/vision care package covering 100% of monthly  premiums for employees 
• We value Work-Life balance and You Time! A generous combination of a flexible time off policy, volunteer time off and paid holidays 
• 16 weeks of paid parental leave (after 6 months of employment)
• Use your personal education budget to improve your skills and grow in your career. 
• Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• Share and navigate the excitement of a new workplace with your CFF (Contentful First Friend) 
• Commuter benefits and monthly bill stipend 
• Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $85,000 - $89,500
[This position is eligible for equity awards, annual bonuses, short- and long-term incentives, and program-specific awards in accordance with the terms of Contentful’s variable compensation plans.]

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