Director of Growth Marketing

About us

ZAGENO was founded in 2015, ZAGENO is eliminating bottlenecks to breakthrough science and research through curated connections linking scientists and their institutions’ procurement offices with leading life science vendors. World-renowned academic and government research facilities, global pharmaceutical companies, and biotechs large and small are already users of our unique online biotech marketplace, currently comprising more than three million products.

What do we do?

  1. We help scientists choose the optimal laboratory kits and materials for each unique experiment setup.
  2. We make purchasing transactions more efficient for both buyers and sellers.
  3. For our vendor partners, we provide a valuable, expanded sales channel.
Our growing ZAGENO team of 60 in Cambridge, USA, and Berlin, Germany, includes experts in science, e-commerce, systems integration, and customer support to enable smarter, faster processes — allowing more time and resources for value-added science and better research results. Find out more on https://zageno.com

About Our Company

ZAGENO is a leading enterprise marketplace solution connecting e-commerce to life science. The company is on a mission to accelerate scientific innovation by streamlining biotech purchasing processes with its award-winning, first-of-its-kind e-commerce platform.
Throughout 2019, ZAGENO has made significant investments to its brand both through recruiting expertise and executing earned and owned media programs.

ZAGENO’s search for a Director of Growth Marketing signals our ambition to expand on this through an investment in staff and resources to utilize cutting-edge marketing to grow our brand through programs focused on customer acquisition.

This full-time position, based in either ZAGENO’s Cambridge, Massachusetts or Berlin, Germany offices, will report to the chief revenue officer.

About the Role

  • Be the founding leader of Zageno Growth Marketing
  • Put the Zageno strategy into action by building the systems, process, and team to execute your growth marketing plan

About You

Candidates for the Director of Growth Marketing will possess the following (required) skills:

  • Has built Customer and Prospect Database from ground-up by identifying from where to source-target companies and how to append target contacts within each company.

  • Will possess a deep understanding of web conversion.

  • Understands the full customer journey: awareness, nurture, conversion and advocacy and is able to build programs for every stage.

  • Is experienced with content strategy and creation; capable with web, blog, social, email channels, and has strength in content distribution.

  • Able to work with product marketing to build and refine target personas.

  • Possesses a strong SEO execution skillset; able to identify the right terms and get to page one.

  • Can build and execute measurement, attribution, analytics and reporting.

  • Able to design Sales Development Rep (SDR) and Account Exec (AE) sales outreach sequences.

  • Experience in Search Engine Marketing (SEM) is sought but not required.

  • Experience in the health-tech sector and /or e-commerce is preferred but not required.

  • Can apply the above skills to new customer acquisition and revenue retention.

Successful candidates for the Director of Growth Marketing position will need to demonstrate the following systems-related proficiency:

  • Proficient with marketing automation
  • Hubspot preferred but not required
  • Has designed campaigns in Outreach, SalesLoft or similar
  • Google analytics
  • Tableau

Our Benefits

  • Working on a meaningful long-term challenge with high impact worldwide
  • The opportunity to work in a dynamic team with a global vision & mindset
  • You have the freedom to craft and influence your role and use your creativity and experience to drive real impact within ZAGENO and in the industry more broadly
  • Be a part of a meaningful and exciting work environment with a ‘get it done,’ attitude
  • Competitive compensation, benefits & stock option packages