Digital Marketing Specialist

Digital Marketing Specialist (Boulder, Colorado)

 

At SumUp, we empower small businesses across the globe by simplifying their lives and helping them succeed. Our vision as a global FinTech company is to build the first-ever global card acceptance brand. We are well on our way as small businesses in over 31 countries around the world rely on SumUp to get paid. To help us get there, we’re putting together an awesome team that is committed to one another and to our merchants. You could be our missing link! Help us bring card acceptance to businesses everywhere.

 

Your impact at SumUp

 

As a Digital Marketing Specialist, you will help our team to deliver multi-channel marketing campaigns and end to end optimization strategies to increase awareness, engagement, and conversion around SumUp’s products.  You will leverage marketing best practices to help the team meet our aggressive goals.  You will look at number performance on a daily basis and use data driven decision making to help improve marketing campaigns. 

This role sits within our Marketing team. We’re a diverse group working in the fields of Product Marketing, Online Marketing, Brand, CRM, Content, CRO, and Social Media. Together, we devise innovative strategies to grow SumUp’s brand, attract new customers, and keep existing merchants excited about our products. If you’re excited about empowering small business owners around the world, we’d love to hear from you.

 

Main Responsibilities:

 

  • Analyze and Optimize campaigns across different channels and deliver on measurable results
  • Co-own and execute marketing initiatives for SumUp
  • Support marketing activities across a cross-functional marketing pipeline.
  • You’ll foster a data-driven mindset to help the marketing team evaluate the impact of all campaigns and support them on identifying the learnings, by constantly conducting A/B experiments that can be used as benchmarks for future activities. 
  • Leverage statistical data analysis models to continuously identify opportunities for optimizing the customer journey, improving the customer experience, and driving conversions
  • Develop and run ad hoc reports and analysis to answer business questions when needed
  • Analyze data to monitor marketing effectiveness and opportunities across a range of KPIs
  • Show a strong focus on ROI tracking and monitoring, constantly identifying campaign ROI opportunities

 

Requirements:

 

  • Bachelor's degree in Statistics, Mathematics, Marketing, Finance, Economics, Engineering or a related field required.
  • Min. 1-2 year of online marketing experience with a focus on generating ROI driven results
  • Previous advertising experience with Google or Facebook (Amazon a plus)
  • Strong analytical skills, with the ability to generate, analyze and interpret data to make data-driven decisions and share meaningful metrics.
  • Quick learner in a complex and technically-minded environment.
  • Execution focused and goal oriented, with excellent project management and time management skills, with the ability to prioritize and quickly execute high quality work.
  • Proactive, with the ability to function well in a fast-paced, dynamic environment with competing priorities.
  • Self-motivated, energetic and agile with the ability to work both independently and cross-functionally.
  • Familiarity with marketing automation, CRMs, and personalization platforms a plus.
  • Previous experience with Tableau and SQL a plus.
  • Fundamental knowledge of SEO preferred.

 

Why you should join SumUp

  • Be part of a welcoming community of more than 2,000 people from over 52 nationalities
  • Startup environment and small, cross-functional teams  
  • 50% employer-paid Medical, Dental, Vision Insurance and company-paid life insurance
  • FSA & 401K Retirement Plan (up to 3.5% employer matching when you elect to contribute up to 6%)
  • Paid vacation and holidays immediately available upon hire
  • Ongoing access to professional development tools, job training, and industry conferences
  • Free on-site refreshments, snacks (fruits, cereals, nuts, etc.), and team meals
  • Fun company outings, team events, birthday lunches, yoga, happy hours, hikes, etc.

SumUp encourages you to apply even if you don’t meet all requirements for the position.  SumUp believes in supporting candidates and employees throughout their career journey so we encourage you to apply.  SumUp is committed to a diverse, equitable and inclusive workplace.

SumUp is committed to fair and equitable compensation practices.  The salary range for this position in Boulder, CO is $55,000 to $75,000.  Compensation will be finalized by candidate’s relevant work experience, skills, certifications and geographic location.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love. 

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.