Data is transforming the world. It changes traditional businesses and enables innovation which helps create better products, services and customer experiences. At adsquare, we created a neutral and transparent marketplace to enable companies make better marketing decisions that result into more relevant customer engagement. Our real-time platform brings together buyers and sellers of data in a fair, secure and privacy-friendly way. We empower our partners and clients with sophisticated, yet easy to use self-service instruments, putting them in control and ensuring full transparency.
Our platform processes billions of data points, adds a layer of intelligence and helps making data actionable. To achieve this, we gathered international talent sharing the same vision and passion for cutting-edge technology. Founded in 2012, adsquare is a global company with headquarters in Berlin and offices in London, Paris, New York, Madrid and Milan.
Join our mission and have a real impact on the digital marketing landscape.
Your MissionAs a Freelance Data Analyst at adsquare you create value for our customers and support us in a currently highly demanding phase.
You act as a Product Owner for adsquare’s proprietary audience data product and define objectives and target KPIs with the Management Team
Continuously measure data quality and define KPIs
Design a testing framework for data quality and integrity
Analyse quality and scale of new and existing data sets within the adsquare Audience Management Platform
Build and maintain segments within the adsquare data taxonomy, selecting and combining relevant data points based on quality and scale
Building concepts for cross-checking data sets from external providers
Internal reporting on performance of the product, making recommendations for improvement
Document and present findings and recommendations to Management Team
You have relevant experience in data analysis and visualisation
You are familiar with handling large datasets and have a sound understanding of digital/behavioural data
Experience with SQL, Python, R
Knowledge of Tableau is a plus
You have the ability to extract meaning from trends and can demonstrate analytical, creative and innovative problem solving skills, recommending optimisations based on business insights
Why us ?