Content Manager heycar Group (m/f/d)

We are heycar Group. 

heycar is changing the way customers find and buy their next car. We do this by explicitly focusing on vehicle, dealer and service quality. We are heavily user-centric and invest in applying cutting-edge technologies in order to become a leader in our space.   

In the  heycar  Group we set the strategic direction for all heycar organization. We support market organizations in the UK, Spain and Germany and we work on the roll out of heycar into new markets as well as on expanding our investor & partner landscape.  

You will be part of newly established central marketing team. Together, you will support various activities in our existing markets and help setting up content best practices and execution in new countries across the Europe. If you like working in dynamic environment and setting up your channel from scratch, this is job for you! 


Who we are looking for. 

  • Bachelor in Business-related fields, Digital Marketing or equivalent 
  • You are experienced in developing international content guidelines, content calendar management and content production 
  • You have experience with creation of different content types including blogs, articles, videos etc, with implementation of best SEO practices. 
  • You have SEO expertise in content writing, and you can prepare define content strategy based on keyword analysis. You know how to evaluate your content performance 
  • You have experience in developing backlinks building strategy 
  • You have good understanding of digital marketing channels (SEA, SEO, Paid Social) 
  • You have excellent communication skills, ability to manage multiple shareholders 
  • You like to own your projects fully, you have drive, initiative and passion to learn and express ideas 
  • You have the ability to adapt & be reactive in a fast-moving work environment 
  • You have strong organizational skills, ability to manage multiple projects the same time 
  • You have passion for writing and for automotive sector. 
  • You are fluent in English (German, French or Spanish would be an advantage) 


What you will do. 

  • Prepare Go to Market content strategy for new heycar markets 
  • Develop best practices and guidelines for content production based on your expertise and experience from established markets 
  • International content creation, based on the requirements from the markets and strategic direction taken by heycar 
  • Coordinating international content calendar in alignment with local teams. 
  • Facilitating cross-country projects, such as content internationalization, including translation processes 
  • Building central content library in the global CMS space 
  • Together with local teams, define, monitor, and analyse all available content KPIs and metrics to measure success across all markets 
  • Defining global backlink strategy and reaching out to websites and publishers in order to achieve high domain authority for heycar platforms 
  • Building a platform for cross-markets knowledge sharing, leveraging knowledge and assets from existing markets most effectively across new countries, establishing tools for assets sharing, providing recommendation for other central services 
  • Administrating and managing CMS platform from the Marketing side 

What we have to offer. 

  • The best mix between corporate and start-up culture 
  • An experienced international team of brand and start-up pros who truly make a difference 
  • Working with state-of-the-art technology 
  • As soon as we are back in the office – Great space with modern design and a huge roof terrace in the heart of Wedding - 30 seconds from the Leopoldplatz tube stop (we timed it) 
  • Friday drinks, doing sports together, team lunch and much more 
  • A wide selection of beverages (healthy and not so healthy), snacks (only not so healthy) and fruit 
  • Various employee benefits, including language courses, Pilates classes, mental health support, team events, and many other


How does that sound to you? 

Are you interested in helping to shape the mobility market of tomorrow? If so we look forward to hearing from you! Your point of contact is Fiona von Eitzen.