B2B Marketing Manager m/f/d

As a B2B Marketing Manager you will be responsible for the following tasks:

• Conceptualize Honeypot’s B2B Marketing strategy to the level of our strong developer positioning on the B2C side
• Develop scalable, integrated, multi-touch campaigns for new client acquisition focused on driving lead generation
• Ideate content ideas to drive lead generation and conversion, and coordinate content creation with internal and external partners
• Enabling the sales team by providing them with sales collaterals such as sales presentations, contract proposals, and case studies to move those leads through the sales funnel
• Look after lifecycle management and establish a client communication strategy to manage client engagement through a newsletter and product updates
• Implement and optimize marketing campaigns, e.g. PPC, email, social media, content, events, and website updates
• Own and deliver the external events plan (including webinars) in cooperation with New Business Sales and Client Success
• Create marketing materials and ensure the consistency of all messages, content, and appearance externally for uniform branding
• Collaborate with all internal areas, including Product and Design but most importantly with New Business Sales and Client Success in our core markets (Germany, The Netherlands, Austria and Switzerland)
• Be responsible for setting up and maintaining a marketing analytics structure to support your data-driven optimization approach

What we are looking for:

• 3+ years experience in (B2B) Marketing, ideally in a SaaS or Marketplace context
• Data-driven with strong analytical skills; this also includes experience in reviewing performance and deriving future measures accordingly
• Experience in project management and in working with cross-functional and intercultural teams
• Strong communication skills; in contact with internal interfaces and external partners
• A good eye for design and being detailed-oriented
• Excellent organisational and project management skills; able to control several projects in parallel, meet deadlines and pay attention to details
• Confident handling of constantly changing priorities in an environment in which there are new opportunities every day
• German is a plus

What we're offering:

• Join our diverse team of 30+ nationalities
• A working environment that promotes freedom, autonomy, and values a strong team spirit
• An atmosphere in which intrinsic motivation is at the top of the agenda
• Learning & development budget
• Gym membership (Urban Sports Club)
• Discounted German and English classes during working hours
• A great work environment, with company outings and regular team events (whenever COVID safe)Remote work possible: 100% right now, flexible post-Covid