B2B Marketing Manager

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 4000+ employees from 100+ nationalities.

What you will do

Working in B2B Marketing at Klarna means using world-class marketing strategies to ensure decision-makers know and love Klarna. As a business growing at pace we are looking for a talented B2B marketing manager to drive merchant adoption in Poland. We look beyond traditional B2B tactics to surprise and delight the industry. You will use brand marketing to build awareness of Klarna for Business, through media partnerships, sponsorships, events, and multi-channel campaigns. You will drive lead gen through reports, gated content, and partner initiatives. You’ll work closely with digital marketers, content creators, and agencies to ensure Klarna for Business is top-of-mind in the industry.  The successful candidate will work closely with the regional partner success teams and other B2B Marketing teams globally.

Key responsibilities

  • Own budget, planning, and KPIs for annual marketing plans across all B2B channels
  • Ideate and execute tentpole marketing campaigns that drive awareness, engagement, and preference
  • Work with teams consisting of digital marketers, brand marketers, partner marketers, and PR professionals, directing activities that ladder up to marketing goals
  • Support in developing lead gen campaigns for all business sizes, targeting MQL goals
  • Lead briefing, development, and execution of marketing campaigns
  • Foster meaningful relationships with media partners to negotiate cost effective and impactful partnerships, inclusive of media buys, event sponsorships, content, and other creative opportunities
  • Own KPIs and performance of all initiatives and use the data to optimize future projects
  • Manage key stakeholders and report key results and learnings
  • Lead both industry and owned events, ensuring we show up in the most Klarna-like, creative way
  • Become a partner to sales, providing 5* sales enablement tools and ensuring all activities engage top prospects and support sales initiatives

Who you are

  • You thrive in a fast-paced and dynamic environment
  • You have a collaborative work style with demonstrated successful interactions with both internal and external stakeholders
  • You have worked in a high growth environment, a large company with a strong entrepreneurial culture or a startup with a strong track record
  • At Klarna we embrace change, you should dare to challenge the status quo and be persistent 
  • You like working in a team and are highly dependable in delivering according to set tasks 
  • It is important that you are able to embrace the varied nature of the job; you will need to be flexible and take personal ownership of hands-on delivery
  • You have a positive attitude, a tireless work ethic and a clear appetite for growth

You should have

  • Minimum 4 years of marketing experience
  • A proven track record in delivering stellar marketing campaigns, experience of marketing to retailers is a plus
  • Business acumen and are used to navigating business KPIs and how to transform them into marketing initiatives and metrics
  • Experience from working with external agencies or in-house agencies to create concepts and campaigns 
  • Knowledge of Salesforce, Marketo and Wordpress is useful but not essential 
  • A good understanding of effective marketing channels and how they play into the marketing mix — from events and PR to paid marketing and emails
  • In-depth understanding of the Polish e-Commerce, retail, payments, banking and/or fintech market

Language

  • Fluent in verbal and written English and Polish 
How to apply
Send over a CV in English

Location 
Warsaw

Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.