B2B Marketing Manager

Klarna makes shopping smoooth. And we do it with flair because shopping is fun. Every day, we help customers, businesses, and partners explore just how smoooth the modern shopping experience can be. 

It means we’re constantly changing the game. Always trying out new things. And we encourage our people to do the same. To grow. To develop. Because we don’t believe roles have to stay fixed. Instead we inspire our people to take an irregular career path. As a company of 350 dynamic start-ups, our whole business is built for it. So once you’re in, there’s no telling what will happen next.

What you will do
You will work to ensure retailers, partners, industry influencers and press understand our holistic Klarna value proposition for the French market. This means covering the full B2B marketing mix to win new business. You will concept and manage creative lead gen and ABM campaigns to nurture and sign prospects. You will empower a sales team with deal-securing sales enablement assets. You will elevate our PR/comms and thought leadership to make us famous. You will run amazing events that get everyone talking. 
Once retailers become Klarna clients, you will also work closely with them to ensure ongoing marketing activation to the benefit of both parties. This will require a deep understanding of the Klarna brand, our payment options and the buyer journey in order to develop the right marketing messages and campaigns to accelerate Klarna use at the retail checkout. You will also advise merchants on how to best use and message Klarna in their own channels to amplify sales.
Successful candidates will be able to combine creativity and commercial acumen in order to elevate Klarna’s brand equity across all marketing channels and merchants in order to drive measurable results.

Who you are
Klarna is looking for ambitious people with a self-starter mentality and as we embrace change, you should dare to challenge the status quo. You are proactive by nature and come up with new approaches that add value and innovation to the work we do. You enjoy a high pace of activity and can quickly adapt to change, partnered with the ability to prioritise workload effectively according to agreed goals and KPIs. It is crucial that you are an independent player who can be strategic and forward-looking, while at the same time taking personal ownership for tactical execution and everyday delivery. 

You should have

  • You will have 6-8 years of payments, ecommerce or retail marketing experience, preferably selling tech into enterprise retail (either in-house or at an agency) or at a retailer working with payments partners
  • Fluent in french, both in verbal and written communication
  • A proven track record of delivering stellar B2B marketing strategy and activities that are aligned with commercial goals
  • Familiarity with the French eCommerce, retail, fashion, fintech and/or payments ecosystem, with good personal connections across the industry
  • Understanding of the French retail media and events landscape 
  • Comfortable pitching to and working with retailers to maximise account performance
  • Experience generating relevant and unique thought leadership content
  • A collaborative work style with demonstrated successful interactions with both internal and external parties
  • Hands-on, get it done attitude, willing to roll-up sleeves and dig in when needed
  • A network of relevant PR contacts - journalists, media outlets, analysts, influencers - and tried-and-trusted agencies to lean on for relevant projects
  • Ability to navigate a matrix organisation to interact with multiple teams to achieve goals, particularly a large commercial team
  • Experience with a multi-faceted martech stack - SalesForce, CRM (Marketo), CMS (Wordpress), performance, social and more
  • Need to be comfortable with digital tools and be able to use them on a daily basis
Please send over your CV in English

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then, we’ve changed the banking industry forever. And now we’re creating the world’s smooothest shopping experience. We serve 80 million consumers worldwide, and partner with 190,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world’s leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 18 different markets, hosted by +3000 people from 90 nationalities.