Analytics Manager, Acquisition/Growth

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.

The team:
The Share of Checkout Team has the mission to increase Karna's share of checkout through customer behavior analysis and iterative hypothesis-driven experimentation of marketing  

The role: 
As an Analytics Manager on Klarna's Share of Checkout team you'll work at the intersection of Marketing Analytics, Data Science, and Growth Marketing. We are looking to hire two individuals to support this team so you'll be responsible for one of the following areas:

1) Uncover the set of product usage behavior(s) that separates our customers who find value in our products (i.e., those with high engagement) from those who don’t so we can optimize and promote those sets of behaviors. Draw in future audience for more exponential product growth by defining the right groupings and cohorts for these potential users and the challenge(s) grouping faces in adopting our product offering over time, moving them closer to being a ‘core’ user, i.e., have tried but can't get over the hump.

OR

2) Manage marketing acquisition budgets to ensure Klarna funds are invested appropriately and support mutually beneficial acquisition tactics that drive the use of Klarna payment methods with a measurable ROI; Partner with merchants to plan and execute marketing acquisition activities including promotions and messaging on merchant owned channels; Develop and maintain financial projections from marketing activities on merchant owned channels, such as promotions and website / social messaging; Provide marketing expertise and support to merchants on how to best use and message Klarna in their own channels to amplify sales.

These findings will be shared with Product, Commercial, and Marketing teams to drive growth in current and new markets.

Location: New York City, Los Angeles, San Francisco, or Columbus.

Responsibilities:

  • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our customers interact with our products.
  • Identify the opportunities most important for growth, to remove barriers for product adoption, retention, engagement, and/or monetization.
  • Understand funnels, ecosystems, user behaviors, and long-term trends in the adoption of our products to identify opportunities for step-changes and angle changes in growth.
  • Influence and inform product teams through the presentation of data-based recommendations.
  • Analyze the results of experiments to determine what should launch or not. Learn from and iterate on those experiments by identifying additional opportunities to drive growth.
  • Partner with Product to develop and implement experiments that test which changes will drive product adoption and growth.

Qualifications:

  • 5+ years of relevant analytical experience
  • Experience working collaboratively with product management, engineering, design, data science, and data engineering teams
  • Strong understanding of product optimization work i.e. funnel/website optimization and/or outbound communication channels like email or push notifications.
  • Excellent grasp of SQL
  • Ability to apply statistical concepts to business decisions (e.g. hypothesis testing, product experimentation, regressions, experimentation logic and biases).
  • Great presentation skills to enable storytelling and can build relationships with a diverse set of stakeholders, including both technical and non-technical colleagues.
  • Team player with excellent interpersonal skills, self-motivated, energetic, "can-do" attitude in a fast-moving environment.
  • Ability to deal with change and ambiguity with a bias for action.

Preferred Qualifications:

  • Experience with Python, R, and similar coding languages.
Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.