Marketo Specialist, B2B Marketing

About Klarna

Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.

Klarna makes shopping smoooth. And we do it with flair because shopping is fun. Every day, we help customers, businesses, and partners explore just how smoooth the modern shopping experience can be.

It means we’re constantly changing the game. Always trying out new things. And we encourage our people to do the same. To grow. To develop. Because we don’t believe roles have to stay fixed. Instead we inspire our people to take an irregular career path. As a company of 350 dynamic start-ups, our whole business is built for it. So once you’re in, there’s no telling what will happen next.

We are looking for a skilled technical Marketeer to manage our B2B Marketing platforms, including becoming our global Marketo super admin and develop our account based marketing tech stack. You will be responsible for the platform data, integrations, development and processes. You will be part of setting guidelines and ways of working to enable teams in their work with our marketing tech stack.

In this role, you will work together with internal stakeholders to make decisions on sales and marketing processes related to B2B marketing. You will also work together with other platform owners to ensure technical set-up and data are correct. You will be part of the B2B marketing operations team and work on developing, own and manage the B2B marketing tech-stack, analysis and reporting.

What we're looking for:

  • Marketo Certified Expert (MCE) and/or related experience as a Marketo Admin required.
  • Deep understanding of Marketo backend set-up and Marketo instance set-up on a technical level Hands-on, demonstrable experience of Martech infrastructure, especially Marketo and Salesforce (or similar CRM) and analytics packages, including e-mail & web analytics.
  • Strong knowledge of how cross-platform integrations impact data flows and campaign enablement.
  • Solid understanding of APIs and webhooksAnalytical with a passion for dataExpertise/developer capabilities in dashboarding tools (such as Google Data Studio, Qlik etc.)
  • Experience of Integrations to CRM systems (Salesforce), as well as other integrations, such as webinar tools and social platforms.
  • Experienced working with customer data platforms and customer engagement & intent data is a plus.
  • Minimum 3+ years successful track record as a B2B marketer within the Marketing Automation spaceTeam player with demonstrated strong verbal and written communication skills and the ability to collaborate with internal/external partners and key stakeholders.
  • Excellent understanding of B2B marketing practices, ability to identify improvement areas based on business strategyTechnically capable, able to implement & execute in Marketo with minimal external support.
  • Problem solver with the ability to manage multiple conflicting priorities across multiple projects/initiatives.
Attach an English copy of your CV upon applying to the role.

Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.