Group Lead Marketing (m/w/x)

About us

Vision, motivation and professionalism. Creativity and trust. Love for our planet. All this unites our currently almost 100 colleagues. We will be the world's first mobility provider to introduce an electric car with solar integration in series production to the market: the Sion. For the environment. For our children. And because it's really high time!

Your Tasks

  • Your task is to develop our marketing strategy together with all relevant stakeholders, to operationalize it and to measure its impact  
  • The core elements of such a strategy include: Group vision/mission, market and brand positioning, strategic goals, 1y/3y roadmap, 1y OKRs, budget planning, organizational structure, operational structure.
  • Your main task is to align the marketing value creation processes with regard to the strategic priorities and the company purpose. 
  • You will be involved in creating organization-wide OKRs and driving the derivation of OKRs for the Marketing Group.
  • We count on your ability to lead teams in line with our organizational culture characterized by decentralized, autonomous teams and competency-based decision-making processes. 
  • We look forward to your perspective as we continue to evolve our Sono culture and organizational processes.

Our Requirements

  • You have at least 10 years of professional experience in the field of marketing - preferably in a start-up or highly dynamic environment and are experienced in corresponding working methods such as Scrum, Kanban, Lean.
  • You bring experience from the following areas: Online Advertising, Growth and Performance Marketing, B2B and B2C Product Marketing, Sales, Community Building, Social Media, Content Production, Public and Investor Relations, Branding, Internationalization. 
  • At least 5 years of experience with personnel responsibility - ideally of very diverse areas 
  • For you leadership means being responsible for the framework, not the details, and making sure people discover, develop and realize their potential to best serve the organization's purpose.
  • Your basic approach to teamwork is one of trust and intuition - rather than control
  • You're so passionate about disruptive brands and products that you'd rather read about market trends (ideally in automotive) than the latest Stephen King novel, even outside of work
  • The Sono Motors vision ("A world without fossil fuels") gives you goosebumps
  • Very good organizational and communication skills 

What to expect

  • A visionary team in a rapidly growing, young company
  • No deadlocked processes and hierarchies, but a lot of courage to create a future mobility provider
  • A culture of appreciation, in which we celebrate successes as well as mistakes
  • Flexible working hours
  • An open, modern office with little paper but Trello & Slack instead
  • Organic bread flatrate, free drinks, vegan catering service, etc.