Who are we?
heycar is changing the way customers find and buy their next car. We do this by explicitly focusing on vehicle, dealer, and service quality. We are heavily user-centric and invest in applying cutting-edge technologies in order to become a leader in our space.
After successfully launching heycar in Germany, UK, and Spain we strive for a fast forward internationalization throughout Europe. With the support of our shareholders (among them Volkswagen Financial Services, Mercedes-Benz Financial Services, SEAT, Renault Group, RCI Bank, and Allianz SE) we clearly aim to become the go-to platform for quality used and nearly new cars in Spain.
Our local headquarter in Barcelona includes Marketing, Sales, Customer & Dealer Success, People & Culture, Finance, and Business, while Product and Engineering are provided by teams located across Europe. In that context, we are hiring a Facebook Ads Specialist.
What your responsibilities include:
- Direct report to the Head of Performance.
- Growing and optimizing user/customer acquisition campaigns through Facebook Ads, Ad networks, DSP, or any other media platform.
- Managing your channels end to end, including developing channel strategy, defining targeting, managing creativity, setting up campaigns, optimizing campaigns, measuring performance, and deriving insights to inform future campaigns.
- Reporting: gather traffic, spend, and conversion data from various sources (publishers, google analytics, database, etc.) to produce spreadsheet reports on a recurring basis (weekly, monthly).
- Utilize analytics tool to get actionable insights, research potential new acquisition channels, proactively test new campaigns to scale user acquisition & engagement.
- Communication with internal and external stakeholders.
What you bring to the role:
-
You have 2-3+ years of demonstrable professional experience in Facebook Ads for marketplaces, e-commerce or classifieds. Experience in the Smartly.io FB Ads managing tool is highly desired.
- You have strong Excel, numerical analytics skills, you are used to working with Data/BI area.
- You understand various cost models (CPM, CPC, CPA) & performance metrics (%CTR, conversion rate, churn rate, cohorts, etc.).
- You understand the customer funnel and efficiently prioritize budget across channels.
- You are fluent in Spanish and English.
Soft skills:
- You have analytical skills, you are data-driven and use KPIs to evaluate performance.
- Possess a strong business acumen.
- You are good at communicating and a team player.
- You have outstanding organizational skills and dedication to quality and integrity.
What we have to offer:
- Permanent contract.
- Full-time schedule.
- Competitive salary.
- 30 working days paid vacation per year worked.
- A great mix between the reach of an established corporate and the fast decision-making of a start-up.
- An experienced international team of start-up pros who truly want to change the way people buy and use mobility.
- Nice office located in the center of the city.
- Free drinks in the office.
How does that sound to you?
Are you interested in helping to shape the mobility market of tomorrow? If so, we look forward to hearing from you!
